Special projects — 2023
commission · immersive experience

Por Amor — Don Julio × Felipe Pantone

Tequila Don Julio (Diageo) · Miami Art Week · 2023

Por Amor — Don Julio × Felipe Pantone — Tequila Don Julio (Diageo) · Miami Art Week
The main room at The Temple House: spectral pixel projections over walls, ceiling and the block landscape.

A one-day immersive exhibition at The Temple House, unveiled December 7 during Miami Art Week 2023: kinetic art and digital expression for 'Por Amor' — Don Julio's love letter to modern Mexico.

Felipe's visual system took over the whole space: spectral pixel projections across the vaulted hall, a landscape of blocks carrying the campaign's imagery of modern Mexico, and an iridescent star arch at the entrance of the house.

Gallery

3 images · local prototype — per-image clearance before publishing

Por Amor — Don Julio × Felipe Pantone — The bar under the glowing sombrero — 'Por Amor, Don Julio'.
The bar under the glowing sombrero — 'Por Amor, Don Julio'.
Por Amor — Don Julio × Felipe Pantone — The block landscape with the campaign's imagery of modern Mexico.
The block landscape with the campaign's imagery of modern Mexico.
Por Amor — Don Julio × Felipe Pantone — The iridescent star arch at the entrance of The Temple House.
The iridescent star arch at the entrance of The Temple House.
sources

↓ ABAJO — sobre qué descansa
→ AL LADO — misma capa, otra veta